How did Levis Strauss start ?

The world famous and one of the expensive and sought after jeans in the market for both men and women. Levis Jeans.....

Did you know how did Levis Strauss begin ?

Jacob Davis was a tailor who frequently purchased bolts of cloth made from hemp from Levi Strauss and  Co.'s wholesale house. After one of Davis' customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together.

After Levi accepted Jacob's offer, on May 20, 1873, the two men received U.S. Patent 139,121 from the United States Patent and Trademark Office. The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls only began in the 1870s.

Rest is history....

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