How TomTom traffic update is accurate in the UK
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Answer: TomTom has therefore developed High Definition (HD) Traffic. HD Traffic is a revolutionary service that uses anonymous data on the direction and speed mobile phones are travelling in cars. This data is made available thanks to a cooperation with Vodafone.
This works due to the fact that every active mobile phone transmits a signal to the mobile network from which it is possible to discern its location. Whenever a mobile phone is in motion at a certain speed and in a certain direction, reliable and useful traffic information becomes available. TomTom can access this anonymous data from millions of Vodafone customers, giving an accurate view of the traffic situation throughout the road network. This data is compared and merged with information from traffic authorities, road operators, and commercial third parties. A dedicated TomTom traffic centre and operations facility allows TomTom to monitor the quality of the service. The quality and accuracy of HD Traffic information is therefore very high.
Thanks to the built-in SIM cards of the TomTom HD Traffic Receiver and the ONE XL HDT
, drivers are constantly connected to the HD Traffic service. Both products include access to the HD Traffic service for a defined period, after which a yearly subscription can be purchased. The HD Traffic Receiver and the ONE XL HDT ensure an easy out-of-the-box experience with no hidden costs or complicated wireless internet connections.
HD Traffic covers all ‘A’ roads and secondary roads. In the Netherlands that’s 22,000 kilometers of roads, ten times more than any other traffic information service. The data is processed and delivered faster than any other service. And as data comes from the actual speed of vehicles on the road network rather than lengths of traffic jams, the driver gets an accurate and up-to-date ETA that is constantly updated in line with the current traffic situation.
The result of this solution is an easy to use and highly detailed and comprehensive traffic information service. Drivers using other services frequently receive out-of-date traffic incident reports and when choosing an alternative route risk getting stuck in traffic on secondary roads that aren’t covered by their service. Only with HD Traffic are drivers empowered to always make the right decision when it comes to selecting an alternative route. HD Traffic will initially be launched in the Netherlands. The service will then be extended to the UK, and later to more countries.
Sources:
Why waste on fuel ? Get a live traffic update on your TomTom
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