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iPhone vs Nokia N900 Ad campaign

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Nokia N900 Unlocked Phone/Mobile Computer with 3.5-Inch Touchscreen, QWERTY, 5 MP Camera, Maemo Browser, 32 GB--U.S. Version with Full Warranty

iPhone vs Nokia N900 - The first impression on how the product is depends on the Ad campaign. When the company demonstrates their hi-tech gadget is easy to use, then it starts attracting peoples attention.  When I buy a gadget, how it can make my life easier.

Remember Nokia's 3210 in 1999 and 3310 were massively popular mobile phones of the time that changed the fortunes of Nokia. The reason for success was it was easy to use and  the popularity spread through word of mouth.  Apple demonstrate the same simple things in the campaign answering the question "What a great about iPhone ?" which has made it one of the accepted devices now.

as opposed to Nokia N900

or

This is what appeals the users

Again they are talking technical. But the common users are not interested the technical names, but do I do it to get what I wanted.

  • Nokia was first to have a camera on a mobile phone.
  • SonyEricsson want to sell it phone as a MP3 player and now a HD camera.
  • Blackberry - you can check your emails at home rather than office.
  • Samsung can do everything cheaper.
  • HTC is an Android phone.

But iPhone is not a phone but an device to make your life easy. You have an apps for an Indian recipe or an apps to find the nearest restaurant or games that would not need a Nintendo Wii. You can make you life easier.

When you see a Nokia N900 commercial, you can see everyone talking and phone that looks from Mars. iPhone commercial is simply perfect. It focuses on what I want.... no geeky terms - that's the reason people like it.

Nokia .... N900 is a brilliant phone. You should be connecting people rather than trying to find a  iPhone killer.

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