Pizza Express vouchers are like fish bait for customers
ShareThis
Pizza Express is a leading pizza restaurant. Pizza Express offers authentic Italian cuisine
, including tasty thin-crust pizzas and pastas, using only the freshest ingredients. Grab a Pizza Express voucher to get the biggest discounts and hottest special offers. That's a bait to attract your attention.
This is how the strategy works
- Tempt the customer with a bait, an offer that you cannot refuse
Every week and on internet there are offers. Like Pizza Express 2for1 plus starter on Weds, 4 Pizzas for Only £20 at Pizza Express or 2 pizzas for £ 12. The offer that I got was printed on the back of the Cinema Ticket. Offer clearly indicates, it is not valid for take away orders.
![]() |
| From 20100207 iWaant |
- Up-sell
Upselling is a sales technique
whereby a saleperson induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Upselling usually involves marketing more profitable services or products, but upselling can also be simply exposing the customer to other options he or she may not have considered previously.
The waitress will start with - Can I get you some drinks ? Then starters. Then when you ask whether you can use the offer voucher. She replies, "Of course".... It is big, loud, clear and with a smile. You think, I have to make most of the offer. You start ordering more since at the back of your mind you have already made savings on the main course.
After you finish your food, the waitress asks, "Would you like to look at the dessert menu ?". You think and say, "Why not ?" And you order your dessert.
- Service with a smile
The waitress will serve you with a smile. You never realise. that you are paying more than what you initially calculated since you are enjoying a perfect dining experience.
Finally, when I looked at my bill, I had made a savings of £ 7.00 but I ended up ordering a lot more than I initially thought. To be precise £8.95 + 10% tips.
![]() |
| From 20100207 iWaant |
Just to let you know, Pizza Express is a great place to the take the family for good food at a great price.
Three simple sales techniques you can apply in your business that you can make money.
- Find out what attracts your customer. Offer them a bait to come to you.
- You have to give them options and help them to decide.
- No matter what, provide service with a smile. You have remember, it is not food they are paying for - it is the dining experience. That's what will bring them back.
They don't sell bananas at Argos. Find out more on what they do
You may also like to read
-

- santoshputhran's blog
- Printer-friendly version
- Login to post comments



