Opera Mini browser crosses 50 million active users
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Opera Mini, the world’s most popular mobile browser, has crossed the 50 million unique monthly users mark in January 2010. This milestone proves the popularity of Opera Mini compared to other mobile browsers, as users seek out the Opera Mini experience over other options by downloading it on their mobile devices.
The press release from Opera is hardly covered by leading IT news websites.
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I have migrated from my Blackberry browser to Opera Mini on my Blackberry Storm as it provides a good browsing experience. I even feel Blackberry should stop spending money on their browser development and make Opera Mini their default browser.
The big questions for Opera as a company are :
- How many people know about Opera as a company ?
- Does anyone know it is an European company ?
Take for example when you ask people about companies Nokia, BMW, SAP, Mercedes, Volvo, Mersk, Philips, Nestle, TomTom and where they belong like, you are more likely to get responses where they belong to and what are their products.
Ask about Opera - most of people have not heard about it. Leave alone where they are from you.
The internet browser is dominated by American IT companies. Firefox has made inroads in the market mainly due Microsoft IE's lack of development and users were moved by the concept of open source software. The advantage of open source, there is a huge pool of developers working for you and promoting the product. Apple's iPhone
has become popular because of their big Apps availability. Now Nokia's
Symbian OS has also joined the bandwagon of open source.
has become popular because of their big Apps availability. Now Nokia's Symbian OS has also joined the bandwagon of open source.
Opera browser has been innovative till now. But to attract users to their fold, Opera's strategy should be to make their browsers open source and market themselves as browser from Europe. Then they would get noticed.
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